Top 10 Reasons Why Online Marketing Is Better A Than Yellow Page Advertising
Assassin Marketing asked:
Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?
Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.
Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?
One Word – Strategy. That single word alone already means everything. It actually defines everything about success.
Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.
You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: Online Marketing Is Measurable
Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.
With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.
Reason #5: You Can Use Videos With Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #6: You Establish A Relationship With Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #7: You Can Easily Build Trust And Credibility With Your Visitors
When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.
Reason #8: You Are The Only Choice
With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.
Reason #9: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.
Reason #10: Online Marketing Is Eco-Friendly
Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.
Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!
Caffeinated Content
Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?
Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.
Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?
One Word – Strategy. That single word alone already means everything. It actually defines everything about success.
Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.
You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: Online Marketing Is Measurable
Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.
With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.
Reason #5: You Can Use Videos With Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #6: You Establish A Relationship With Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #7: You Can Easily Build Trust And Credibility With Your Visitors
When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.
Reason #8: You Are The Only Choice
With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.
Reason #9: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.
Reason #10: Online Marketing Is Eco-Friendly
Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.
Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!
Caffeinated Content
The Top 10 Online Marketing Mistakes Which Dooms Your Business
Assassin Marketing asked:
Internet marketing is considered to be the most effective and vastly-exposed way to promote your business to the biggest majority of potential customers. The problem is that one small mistake in the way you advertise your venture online can jeopardize the whole process in a way that will make it difficult to gain creditability and exposure among customers again. Thanks to online marketing gurus and specialized marketing companies, you won’t have to experience severe mistakes; as most of the common mistakes are known and can be easily avoided by the help of those experts.
In the past decade, online marketing has been a field of testing by many marketing and advertising professionals. Due to the rapid changes in the conditions of the world, online marketing is changing faster. Everyday, new methods, techniques, and programs are made to enable business owners to make the most use of the online marketing phenomenon. But with each new thing comes new mistakes. Online marketing experts show the marketing mistakes that they have been victims to, so that we would be safe and know how to avoid them. There are hundreds of those mistakes, and we are going to list the ten most devastating mistakes which have been done in the past and caused a lot of losses and damages.
1. NOT LISTING YOUR BUSINESS WITH THE MAJOR SEARCH ENGINES
It is known among all the online marketing experts that more than 80% of traffic comes to a website from the search results of the major search engines like Google and Yahoo. Not taking advantage of these search engines will make you lose a lot of potential customers. There are dozens of ways to make the search engines recognize your business like Pay-Per-Click advertising and Search Engine Optimization, but the easiest way is just to submit your website address (URL) to them.
2. NOT USING VIRAL MARKETING
Viral marketing or word of mouth is the most cost-effective method to marketing your business online. It involves you giving away an e-book, newsletter or similar items to your visitors as a gift which will contain your website address and other ways to reach your business. This give-away can travel to unlimited number of people. This way you will make your customers advertise for you. Not fully utilizing this method in the right way will not spread the word about your business fast enough.
3. NOT COLLECTING EMAIL ADDRESS
Another great way for advertising is email marketing. You get the email address of who ever visits your website, and then email them a series of emails about you and/or your business on a timely basis. This way you will ensure that this visitor will respond to your offer one day if they don’t respond to it the first time.
4. BEING A SPAMMER OR A SCAMMER
The most hated people online are spammers. You can be one unintentionally. This happens when you chose to advertise through unauthorized ways and without permission. This occurs mostly in email marketing. Scammers are people who don’t deliver what they promised to.
5. USING THE WRONG CONTENT
Content is the most important factor determining the quality of your website. Using third grade content will damage the chances of your customers having interactions with what you are selling or offering them. High quality content with a little ”persuasion” through words inside your website will do the trick.
6. NOT RIDING THE WAVE
Online marketing approaches change almost daily. And not accepting the changes and not trying to develop your business strategy accordingly will make your business old fashioned and you will attract fewer customers.
7. TARGETING THE WRONG CUSTOMERS
You have to take into consideration the value of your business and what type of customers and which segment of the market you wish to reach. Doing this process in the wrong way online will leave you broke and crying.
8. USING THE WRONG ADVERTISING METHODS
Some people try to buy traffic, others use free advertising like classified ads to cut down advertising costs, many others uses Pay-Per-Click to achieve the highest exposure. Whatever method you choose, consider your advertising budget and the quality of the visitors the different types of advertising methods will produce. Using the wrong advertising methods will not help you achieve your required return on investment and eventually your business will be scoring losses instead of profits.
9. NOT TESTING AND TRACKING THE RESULTS OF YOUR ADVERTISING CAMPAIGN
You have to be aware of how good or bad your marketing and advertising promotions are performing. You have to test the efficiency and the effectiveness of your advertising efforts. Tracking the results is essential to make the required modifications to your marketing campaigns.
10. TECHNICAL DEFECTS
Online users have to be aware of how the internet works. Using the wrong website templates, slow servers, slowly-uploading graphics, highly-advanced software and web applications, the wrong domain name, and non-secured web zones will cause you to lose most of your potential customers.
Well, there you have it, the top ten online marketing mistakes that could doom your business. Avoid these mistakes and watch your revenues soar.
Create a video blog…instantly.
Internet marketing is considered to be the most effective and vastly-exposed way to promote your business to the biggest majority of potential customers. The problem is that one small mistake in the way you advertise your venture online can jeopardize the whole process in a way that will make it difficult to gain creditability and exposure among customers again. Thanks to online marketing gurus and specialized marketing companies, you won’t have to experience severe mistakes; as most of the common mistakes are known and can be easily avoided by the help of those experts.
In the past decade, online marketing has been a field of testing by many marketing and advertising professionals. Due to the rapid changes in the conditions of the world, online marketing is changing faster. Everyday, new methods, techniques, and programs are made to enable business owners to make the most use of the online marketing phenomenon. But with each new thing comes new mistakes. Online marketing experts show the marketing mistakes that they have been victims to, so that we would be safe and know how to avoid them. There are hundreds of those mistakes, and we are going to list the ten most devastating mistakes which have been done in the past and caused a lot of losses and damages.
1. NOT LISTING YOUR BUSINESS WITH THE MAJOR SEARCH ENGINES
It is known among all the online marketing experts that more than 80% of traffic comes to a website from the search results of the major search engines like Google and Yahoo. Not taking advantage of these search engines will make you lose a lot of potential customers. There are dozens of ways to make the search engines recognize your business like Pay-Per-Click advertising and Search Engine Optimization, but the easiest way is just to submit your website address (URL) to them.
2. NOT USING VIRAL MARKETING
Viral marketing or word of mouth is the most cost-effective method to marketing your business online. It involves you giving away an e-book, newsletter or similar items to your visitors as a gift which will contain your website address and other ways to reach your business. This give-away can travel to unlimited number of people. This way you will make your customers advertise for you. Not fully utilizing this method in the right way will not spread the word about your business fast enough.
3. NOT COLLECTING EMAIL ADDRESS
Another great way for advertising is email marketing. You get the email address of who ever visits your website, and then email them a series of emails about you and/or your business on a timely basis. This way you will ensure that this visitor will respond to your offer one day if they don’t respond to it the first time.
4. BEING A SPAMMER OR A SCAMMER
The most hated people online are spammers. You can be one unintentionally. This happens when you chose to advertise through unauthorized ways and without permission. This occurs mostly in email marketing. Scammers are people who don’t deliver what they promised to.
5. USING THE WRONG CONTENT
Content is the most important factor determining the quality of your website. Using third grade content will damage the chances of your customers having interactions with what you are selling or offering them. High quality content with a little ”persuasion” through words inside your website will do the trick.
6. NOT RIDING THE WAVE
Online marketing approaches change almost daily. And not accepting the changes and not trying to develop your business strategy accordingly will make your business old fashioned and you will attract fewer customers.
7. TARGETING THE WRONG CUSTOMERS
You have to take into consideration the value of your business and what type of customers and which segment of the market you wish to reach. Doing this process in the wrong way online will leave you broke and crying.
8. USING THE WRONG ADVERTISING METHODS
Some people try to buy traffic, others use free advertising like classified ads to cut down advertising costs, many others uses Pay-Per-Click to achieve the highest exposure. Whatever method you choose, consider your advertising budget and the quality of the visitors the different types of advertising methods will produce. Using the wrong advertising methods will not help you achieve your required return on investment and eventually your business will be scoring losses instead of profits.
9. NOT TESTING AND TRACKING THE RESULTS OF YOUR ADVERTISING CAMPAIGN
You have to be aware of how good or bad your marketing and advertising promotions are performing. You have to test the efficiency and the effectiveness of your advertising efforts. Tracking the results is essential to make the required modifications to your marketing campaigns.
10. TECHNICAL DEFECTS
Online users have to be aware of how the internet works. Using the wrong website templates, slow servers, slowly-uploading graphics, highly-advanced software and web applications, the wrong domain name, and non-secured web zones will cause you to lose most of your potential customers.
Well, there you have it, the top ten online marketing mistakes that could doom your business. Avoid these mistakes and watch your revenues soar.
Create a video blog…instantly.
