Alison Kramer for 919 Marketing asked:


Holly Springs, NC – March 10, 2008 – 919 Marketing, a leading Triangle-based marketing and public relations firm, is currently seeking dynamic, motivated and tenacious college students for its summer internship program, which runs from May to August 2008. The deadline for application submissions is Friday, March 21, 2008. Preference is given to students in their junior and senior years of college who can work at least 15 hours per week.

“919 provided my first meaningful PR experience, helped me strengthen my portfolio, and as a result, opened doors of opportunity that may not have come otherwise,” said Ashley Simmons a UNC student who recently interned with the agency.

Interns learn first-hand the day-to-day workings of one of the Triangle area’s top ten public relations firms and learn directly from experts the ins and outs of the public relations and marketing industries.

919 provides opportunities for both undergraduates and recent graduates through its program. Requirements include current enrollment in or a B.A. from an accredited 4-year college or university, an overall GPA of at least 3.0 and strong written and verbal communication skills. Majors in Communications, Public Relations, Journalism, Business and Marketing are preferred, though not a requirement. 919 will work with universities to give interns academic credit for their work if applicable. Intern positions are unpaid.

Because 919 works very closely with its interns to make sure they get the most out of their experience, many of former interns are now employees of 919.

To apply for the summer program, email your resume and cover letter to hr@919marketing.com on or before March 21, 2008.

For more information about 919 Marketing, visit www.919marketing.com.

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Caffeinated Content

Wildfire Marketing Group asked:

Before you rush out to have 50,000 brochures printed and all of your company vehicles wrapped in vinyl, you need to take a minute to ensure that your marketing materials are going to deliver the results you are looking for. While achieving maximum results is probably something that you won’t be able to do without the help of an experienced marketing professional, there are several things that you can to improve your own results.

Have your marketing materials professionally designed. Even though you and your family and friends may love the new brochure that you designed in Microsoft Word, chances are that it is not going to be as effective as a brochure from a professional graphic designer . As a result your return on investment will be lower.

Have your printed marketing materials produced in full color. Full color printing has been shown to significantly increase response rates compared to any other combination of colors and can be surprisingly affordable for even the smallest of businesses. Another benefit is that it makes your company appear larger and more established while improving your credibility.

Include a call to action in all of your marketing materials. The most beautifully designed brochure will deliver poor results if it doesn’t clearly tell your prospect what they need to do. Do you want them to call you? To visit your web site? To send you something? Tell them exactly what you want and when you want it and your results will improve dramatically.

Include your URL on all of your marketing materials. From your business cards to your vehicles and everything in between, your URL needs to be easily accessible in order to open up another opportunity to expose your company to your prospects and clients.

Ensure that your company’s image stands out from your competitors. No matter how much you love your biggest competitor’s color scheme or style of advertising, copying it will not work for you. Small businesses often try to emulate other companies with the mindset of ” if it works for them it will work for me ” which is not true and will hurt your business in the long run.

Caffeinated Content for WordPress

Wildfire Marketing Group asked:

Before you rush out to have 50,000 brochures printed and all of your company vehicles wrapped in vinyl, you need to take a minute to ensure that your marketing materials are going to deliver the results you are looking for. While achieving maximum results is probably something that you won’t be able to do without the help of an experienced marketing professional, there are several things that you can to improve your own results.

Have your marketing materials professionally designed. Even though you and your family and friends may love the new brochure that you designed in Microsoft Word, chances are that it is not going to be as effective as a brochure from a professional graphic designer . As a result your return on investment will be lower.

Have your printed marketing materials produced in full color. Full color printing has been shown to significantly increase response rates compared to any other combination of colors and can be surprisingly affordable for even the smallest of businesses. Another benefit is that it makes your company appear larger and more established while improving your credibility.

Include a call to action in all of your marketing materials. The most beautifully designed brochure will deliver poor results if it doesn’t clearly tell your prospect what they need to do. Do you want them to call you? To visit your web site? To send you something? Tell them exactly what you want and when you want it and your results will improve dramatically.

Include your URL on all of your marketing materials. From your business cards to your vehicles and everything in between, your URL needs to be easily accessible in order to open up another opportunity to expose your company to your prospects and clients.

Ensure that your company’s image stands out from your competitors. No matter how much you love your biggest competitor’s color scheme or style of advertising, copying it will not work for you. Small businesses often try to emulate other companies with the mindset of ” if it works for them it will work for me ” which is not true and will hurt your business in the long run.

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