Social Media Marketing (Web 2.0 Marketing) For Fun and Business
Assassin Marketing asked:
Social media marketing uses social media sites such as YouTube, Facebook and Twitter to engage with prospects on an ongoing basis. Social media sites encourage discussions, feedback and sharing of information between you and your prospects.
Social media marketing has really sprouted its wings within the last couple of years And its no wonder, YouTube has about 28,000,000 viewers and Facebook has over 100,000,000 users…and over 50% log in daily. That’s why social media marketing is essential to your businesses success.
You’ll see immediate benefits like prospect awareness of your “brand”, you’ll become closer to your customers and find out more about their needs, you’ll build customer loyalty by relationship marketing and social media marketing is cheap but very powerful.
There is several different types of social media marketing, from social media networks like Facebook and Twitter to social bookmarking sites like Delicious and StumbleUpon and it can easily overwhelm you if you don’t have a strategic social media marketing plan.
One important point before you jump into the social media marketing area. There’s a saying that “When a promoter moves in, the prospects move out”. What that means is that you should not use social media only to promote your business. You should visualize it as a public relation tool and a customer retention system. Nothing drives people away faster than self promotion…so be careful, only use “soft promotions” when using social media sites.
So how does social media help your business? That’s a good question and once again it all comes back to back linking to your business website. When done properly, you’re social media sites will drive prospects back to your business website and create back links. The more back links your site has, the more relevant it is seen by the search engines and therefore the higher rankings you will receive. It will be seen as an authoritative site for your industry, bringing your company more and more customers.
As you can see, social media marketing is a very powerful tool and should have a place in your business’ overall marketing strategy. But be careful, you may find yourself spending too much time “posting” and “tweeting”. You should find a web developer who can integrate many of these social media sites and link them together so when you post content to one, it will automatically post to all of your accounts instantly.
Caffeinated Content
Social media marketing uses social media sites such as YouTube, Facebook and Twitter to engage with prospects on an ongoing basis. Social media sites encourage discussions, feedback and sharing of information between you and your prospects.
Social media marketing has really sprouted its wings within the last couple of years And its no wonder, YouTube has about 28,000,000 viewers and Facebook has over 100,000,000 users…and over 50% log in daily. That’s why social media marketing is essential to your businesses success.
You’ll see immediate benefits like prospect awareness of your “brand”, you’ll become closer to your customers and find out more about their needs, you’ll build customer loyalty by relationship marketing and social media marketing is cheap but very powerful.
There is several different types of social media marketing, from social media networks like Facebook and Twitter to social bookmarking sites like Delicious and StumbleUpon and it can easily overwhelm you if you don’t have a strategic social media marketing plan.
One important point before you jump into the social media marketing area. There’s a saying that “When a promoter moves in, the prospects move out”. What that means is that you should not use social media only to promote your business. You should visualize it as a public relation tool and a customer retention system. Nothing drives people away faster than self promotion…so be careful, only use “soft promotions” when using social media sites.
So how does social media help your business? That’s a good question and once again it all comes back to back linking to your business website. When done properly, you’re social media sites will drive prospects back to your business website and create back links. The more back links your site has, the more relevant it is seen by the search engines and therefore the higher rankings you will receive. It will be seen as an authoritative site for your industry, bringing your company more and more customers.
As you can see, social media marketing is a very powerful tool and should have a place in your business’ overall marketing strategy. But be careful, you may find yourself spending too much time “posting” and “tweeting”. You should find a web developer who can integrate many of these social media sites and link them together so when you post content to one, it will automatically post to all of your accounts instantly.
Caffeinated Content
Search Engine Placement Marketing
Search Engine Placement Marketing asked:
Search Engine Placement Marketing: A Substantial Articles\’ Platform Is Fundamental For Search Engine Placement Marketing
Your site\’s value is strongly connected to the strength of the information you offer. As you develop a search engine placement marketing platform, certainly view the information on your site as the main factor to become popular and rich on the web. Users search for enlightening and amusing blogs, products or services with strong pluses, worthy guarantee and small risk, interactive and educational information that fills their needs.
Search engine placement marketing is mainly about maintaining uninterrupted and growing visitors within your pages and solid information is the best way to assure users will come to you over and over, grow loyal and enrich your company. If clients treasure your information they will praise it among friends, gifting you with the top kind of advertising there is: constructive word of mouth.
An efficient search engine placement marketing platform has to be founded on appealing information, it has to appeal to your visitors and give them precisely what they are in search for, otherwise, they will leave. Generally, users like small pieces that are simple to scan and go directly to the issue, nevertheless, if the surfer is looking for a solution, the information should be extensive enough to clarify every point.
Actually, the most efficient strategy when deciding the length of the information to provide, is to go with both, brief and extended articles, to fulfill everybody\’s demands. Write interesting and clear concise articles for the majority and detailed and broad versions of these for visitors who want to go deeper.
Recall that as crucial as pulling in visitors is for every search engine placement marketing platform, it is more crucial to keep them within your pages for as long as possible; rich information, whether concise or detailed, is the way to attain it.
The size of your information really depends on what your site\’s objective is. Consider your search engine placement marketing platform and, if its objective is to get money through ads, which refers to a lot of visitors, provide briefer articles and update them regularly. You may be sacrificing worth here, but no problem, as your goal is to pull in lots of visitors to click on a link. Nevertheless, if your objective is to present yourself as an expert on the field, you must demonstrate your expertise and skills, and for this, you have to develop detailed, different and valuable articles deserving of placing you above the competitors and giving you positive notoriety. You have to relate to other recognized discipline members to transmit the concept that you are concerned about everybody\’s wellbeing, not solely yours, and that you regard and recognize who is as versed as you. Ensure your information excels others, write it in an unique style by exploring different viewpoints and transmitting a message of their own. A useful idea is to see what the tendencies are and do something different.
In truth, when your clients are loyal to you, it is a minor thing if information is concise or detailed, they are there because they are engaged and amused. If you want to watch your site develop quickly and solidly, pay attention to what you offer and make sure it invokes your visitors and strengthens your image.
http://www.Mr-Seo.comhttp://www.Mr-Seo.com
Create a video blog
Search Engine Placement Marketing: A Substantial Articles\’ Platform Is Fundamental For Search Engine Placement Marketing
Your site\’s value is strongly connected to the strength of the information you offer. As you develop a search engine placement marketing platform, certainly view the information on your site as the main factor to become popular and rich on the web. Users search for enlightening and amusing blogs, products or services with strong pluses, worthy guarantee and small risk, interactive and educational information that fills their needs.
Search engine placement marketing is mainly about maintaining uninterrupted and growing visitors within your pages and solid information is the best way to assure users will come to you over and over, grow loyal and enrich your company. If clients treasure your information they will praise it among friends, gifting you with the top kind of advertising there is: constructive word of mouth.
An efficient search engine placement marketing platform has to be founded on appealing information, it has to appeal to your visitors and give them precisely what they are in search for, otherwise, they will leave. Generally, users like small pieces that are simple to scan and go directly to the issue, nevertheless, if the surfer is looking for a solution, the information should be extensive enough to clarify every point.
Actually, the most efficient strategy when deciding the length of the information to provide, is to go with both, brief and extended articles, to fulfill everybody\’s demands. Write interesting and clear concise articles for the majority and detailed and broad versions of these for visitors who want to go deeper.
Recall that as crucial as pulling in visitors is for every search engine placement marketing platform, it is more crucial to keep them within your pages for as long as possible; rich information, whether concise or detailed, is the way to attain it.
The size of your information really depends on what your site\’s objective is. Consider your search engine placement marketing platform and, if its objective is to get money through ads, which refers to a lot of visitors, provide briefer articles and update them regularly. You may be sacrificing worth here, but no problem, as your goal is to pull in lots of visitors to click on a link. Nevertheless, if your objective is to present yourself as an expert on the field, you must demonstrate your expertise and skills, and for this, you have to develop detailed, different and valuable articles deserving of placing you above the competitors and giving you positive notoriety. You have to relate to other recognized discipline members to transmit the concept that you are concerned about everybody\’s wellbeing, not solely yours, and that you regard and recognize who is as versed as you. Ensure your information excels others, write it in an unique style by exploring different viewpoints and transmitting a message of their own. A useful idea is to see what the tendencies are and do something different.
In truth, when your clients are loyal to you, it is a minor thing if information is concise or detailed, they are there because they are engaged and amused. If you want to watch your site develop quickly and solidly, pay attention to what you offer and make sure it invokes your visitors and strengthens your image.
http://www.Mr-Seo.comhttp://www.Mr-Seo.com
Create a video blog
Top 10 Reasons Why Online Marketing Is Better A Than Yellow Page Advertising
Assassin Marketing asked:
Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?
Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.
Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?
One Word – Strategy. That single word alone already means everything. It actually defines everything about success.
Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.
You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: Online Marketing Is Measurable
Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.
With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.
Reason #5: You Can Use Videos With Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #6: You Establish A Relationship With Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #7: You Can Easily Build Trust And Credibility With Your Visitors
When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.
Reason #8: You Are The Only Choice
With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.
Reason #9: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.
Reason #10: Online Marketing Is Eco-Friendly
Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.
Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!
Caffeinated Content
Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?
Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.
Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?
One Word – Strategy. That single word alone already means everything. It actually defines everything about success.
Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.
You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: Online Marketing Is Measurable
Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.
With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.
Reason #5: You Can Use Videos With Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #6: You Establish A Relationship With Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #7: You Can Easily Build Trust And Credibility With Your Visitors
When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.
Reason #8: You Are The Only Choice
With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.
Reason #9: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.
Reason #10: Online Marketing Is Eco-Friendly
Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.
Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!
Caffeinated Content
Ten Unbearable Sins For Any Business Using Online Marketing
Assassin Marketing asked:
You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.
1. Poor Planning
It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?
Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home ******* their thumb because they were never prepared for such circumstances.
2. A Lifeless Site
If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales.
3. No Defined Product Services
Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale.
4. No Identity
As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service ?
5. No Target Audience
Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train!
6. Poor Customer Handling
Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive.
7. Vintage Information
How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors.
8. Wrong Marketing Strategy
We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating.
9. Here Today, Gone Tomorrow Style
If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers.
10. Spamming
This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye!
So, there we have it. These are top ten sins that can lead your business’ online marketing into a dead end. Nobody would want to see his business bankrupt right? So it’s important that you heed these things as you start your online marketing, especially these ten. But, if you are able to do good job with your online marketing, then business success is within your reach!
Caffeinated Content for WordPress
You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.
1. Poor Planning
It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?
Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home ******* their thumb because they were never prepared for such circumstances.
2. A Lifeless Site
If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales.
3. No Defined Product Services
Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale.
4. No Identity
As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service ?
5. No Target Audience
Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train!
6. Poor Customer Handling
Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive.
7. Vintage Information
How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors.
8. Wrong Marketing Strategy
We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating.
9. Here Today, Gone Tomorrow Style
If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers.
10. Spamming
This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye!
So, there we have it. These are top ten sins that can lead your business’ online marketing into a dead end. Nobody would want to see his business bankrupt right? So it’s important that you heed these things as you start your online marketing, especially these ten. But, if you are able to do good job with your online marketing, then business success is within your reach!
Caffeinated Content for WordPress
Signature Line: An Overlooked, Virtually Free Marketing Tool
November 16, 2009 by admin
Filed under Marketing Tips
Veronika Noize, The Marketing Coach asked:
Once my clients truly understand that marketing is about relationships, we start talking about how those relationships are created and maintained to determine appropriate marketing tactics for their businesses and personal styles. But no matter what kind of business my clients are in, they all have the same excellent relationship marketing tool at their fingertips: Their e-mail messages.
E-mail messages are the most frequently overlooked (and virtually free) marketing tools available to entrepreneurs. No, I’m not talking about electronic mail campaigns, or spamming, but using the messages you send out every day to your clients and colleagues as a subtle marketing tool. You can do this by adding more information to your signature line in all your e-mail.
How many times have you received a message from people who aren’t using a company domain name in their e-mail address, so you’re not sure who Bill or Sally @Hotmail.com is? Or what if you’re in that position yourself? Many low cost Web hosts will forward e-mail received to you@yourdomain.com, but don’t provide an e-mail address from your domain name. So how do you look professional when you’re dealing with a $35 a month Web site and free Internet e-mail? You use an annotated signature line.
Most e-mail programs allow users to create an individual signature line that is appended to all outgoing messages. If you’re not using one, you are missing an effective and virtually free way to market your business. And as an added bonus, your marketing message can be seen where paid advertising is forbidden such as on electronic bulletin boards, giving you a competitive edge is such circumstances.
So why bother to annotate your signature line? Here are some good reasons:
1. Annotating your signature line makes it easy for your clients to find your contact information when they want t o buy again. Sure you may have given them a business card, but what if business cards are lost or misfiled? Creating a situation in which your client has to look in the Yellow Pages for your phone number may be risky, especially if a competitor has a more compelling marketing message.
2. Annotating your signature line reminds and makes it easy for your clients to visit your web site. Of course that’s assuming you want your customers to visit your Web site. And why wouldn’t you? Your Web site is a great visibility tool that builds your relationship with your customers.
3. Annotating your signature line identifies the origin of your messages so that if they get forwarded, people who are interested in what you have to say or offer can find you easily. Evan if you know for sure that your customers have your address, your fax number or understand the full range of your products or services, that information does not forward with your e-mail unless you put it there. So if one of your loyal customers forwards an e-mail from you to a colleague and your contact information is not included, you’ve just closed the door to a new business opportunity that your customer opened for you by forwarding your message.
4. Annotating your signature line can be a gentle way to remind customers of upcoming events (”Sale end Friday, Dec 27th” or “Don’t miss our open house on Jan 17″) to buy again (”Call today for a free quote”), to promote a new product or service (”Ask me how our new widget will save you money”), to encourage forwarding and referrals (”Forward this newsletter to anyone you thing will find it valuable”) or to call for feedback (”If you like working with us, tell your friends. If you don’t, tell us and we’ll make it right”).
So what should you include in an annotated signature line? At the very least, your e-mail signature should include you full name, title, company name, web site link, plus you phone and fax numbers. Also consider a direct access phone line (if different than the company phone number), cell phone number, company tag line or motto, an offer, a reminder to buy, last call for a special deal, teaser for the future products or services, or even an inspirational quote, if it reinforces your marketing message.
It doesn’t have to be fancy to get read. You can make simple borders around your key messages or information by using your title key (~), a dash (-), and underline (_) or even a series of asterisks (*). Bottom line: Every professional needs a standard signature line in all business correspondence. Because that is exactly what e-mail is professional correspondence. Of course, we use it so casually and so frequently that it hardly seems like something professional at all. But bear in mind that all correspondence between you and your customers is an opportunity to enhance you business relationship, even if that communication happens only in cyberspace.
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Once my clients truly understand that marketing is about relationships, we start talking about how those relationships are created and maintained to determine appropriate marketing tactics for their businesses and personal styles. But no matter what kind of business my clients are in, they all have the same excellent relationship marketing tool at their fingertips: Their e-mail messages.
E-mail messages are the most frequently overlooked (and virtually free) marketing tools available to entrepreneurs. No, I’m not talking about electronic mail campaigns, or spamming, but using the messages you send out every day to your clients and colleagues as a subtle marketing tool. You can do this by adding more information to your signature line in all your e-mail.
How many times have you received a message from people who aren’t using a company domain name in their e-mail address, so you’re not sure who Bill or Sally @Hotmail.com is? Or what if you’re in that position yourself? Many low cost Web hosts will forward e-mail received to you@yourdomain.com, but don’t provide an e-mail address from your domain name. So how do you look professional when you’re dealing with a $35 a month Web site and free Internet e-mail? You use an annotated signature line.
Most e-mail programs allow users to create an individual signature line that is appended to all outgoing messages. If you’re not using one, you are missing an effective and virtually free way to market your business. And as an added bonus, your marketing message can be seen where paid advertising is forbidden such as on electronic bulletin boards, giving you a competitive edge is such circumstances.
So why bother to annotate your signature line? Here are some good reasons:
1. Annotating your signature line makes it easy for your clients to find your contact information when they want t o buy again. Sure you may have given them a business card, but what if business cards are lost or misfiled? Creating a situation in which your client has to look in the Yellow Pages for your phone number may be risky, especially if a competitor has a more compelling marketing message.
2. Annotating your signature line reminds and makes it easy for your clients to visit your web site. Of course that’s assuming you want your customers to visit your Web site. And why wouldn’t you? Your Web site is a great visibility tool that builds your relationship with your customers.
3. Annotating your signature line identifies the origin of your messages so that if they get forwarded, people who are interested in what you have to say or offer can find you easily. Evan if you know for sure that your customers have your address, your fax number or understand the full range of your products or services, that information does not forward with your e-mail unless you put it there. So if one of your loyal customers forwards an e-mail from you to a colleague and your contact information is not included, you’ve just closed the door to a new business opportunity that your customer opened for you by forwarding your message.
4. Annotating your signature line can be a gentle way to remind customers of upcoming events (”Sale end Friday, Dec 27th” or “Don’t miss our open house on Jan 17″) to buy again (”Call today for a free quote”), to promote a new product or service (”Ask me how our new widget will save you money”), to encourage forwarding and referrals (”Forward this newsletter to anyone you thing will find it valuable”) or to call for feedback (”If you like working with us, tell your friends. If you don’t, tell us and we’ll make it right”).
So what should you include in an annotated signature line? At the very least, your e-mail signature should include you full name, title, company name, web site link, plus you phone and fax numbers. Also consider a direct access phone line (if different than the company phone number), cell phone number, company tag line or motto, an offer, a reminder to buy, last call for a special deal, teaser for the future products or services, or even an inspirational quote, if it reinforces your marketing message.
It doesn’t have to be fancy to get read. You can make simple borders around your key messages or information by using your title key (~), a dash (-), and underline (_) or even a series of asterisks (*). Bottom line: Every professional needs a standard signature line in all business correspondence. Because that is exactly what e-mail is professional correspondence. Of course, we use it so casually and so frequently that it hardly seems like something professional at all. But bear in mind that all correspondence between you and your customers is an opportunity to enhance you business relationship, even if that communication happens only in cyberspace.
Caffeinated Content
