Top 10 Reasons Why Online Marketing Is Better A Than Yellow Page Advertising
Assassin Marketing asked:
Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?
Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.
Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?
One Word – Strategy. That single word alone already means everything. It actually defines everything about success.
Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.
You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: Online Marketing Is Measurable
Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.
With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.
Reason #5: You Can Use Videos With Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #6: You Establish A Relationship With Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #7: You Can Easily Build Trust And Credibility With Your Visitors
When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.
Reason #8: You Are The Only Choice
With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.
Reason #9: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.
Reason #10: Online Marketing Is Eco-Friendly
Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.
Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!
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Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?
Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.
Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?
One Word – Strategy. That single word alone already means everything. It actually defines everything about success.
Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.
You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: Online Marketing Is Measurable
Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.
With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.
Reason #5: You Can Use Videos With Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #6: You Establish A Relationship With Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #7: You Can Easily Build Trust And Credibility With Your Visitors
When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.
Reason #8: You Are The Only Choice
With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.
Reason #9: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.
Reason #10: Online Marketing Is Eco-Friendly
Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.
Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!
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Ten Unbearable Sins For Any Business Using Online Marketing
Assassin Marketing asked:
You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.
1. Poor Planning
It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?
Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home ******* their thumb because they were never prepared for such circumstances.
2. A Lifeless Site
If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales.
3. No Defined Product Services
Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale.
4. No Identity
As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service ?
5. No Target Audience
Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train!
6. Poor Customer Handling
Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive.
7. Vintage Information
How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors.
8. Wrong Marketing Strategy
We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating.
9. Here Today, Gone Tomorrow Style
If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers.
10. Spamming
This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye!
So, there we have it. These are top ten sins that can lead your business’ online marketing into a dead end. Nobody would want to see his business bankrupt right? So it’s important that you heed these things as you start your online marketing, especially these ten. But, if you are able to do good job with your online marketing, then business success is within your reach!
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You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.
1. Poor Planning
It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?
Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home ******* their thumb because they were never prepared for such circumstances.
2. A Lifeless Site
If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales.
3. No Defined Product Services
Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale.
4. No Identity
As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service ?
5. No Target Audience
Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train!
6. Poor Customer Handling
Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive.
7. Vintage Information
How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors.
8. Wrong Marketing Strategy
We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating.
9. Here Today, Gone Tomorrow Style
If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers.
10. Spamming
This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye!
So, there we have it. These are top ten sins that can lead your business’ online marketing into a dead end. Nobody would want to see his business bankrupt right? So it’s important that you heed these things as you start your online marketing, especially these ten. But, if you are able to do good job with your online marketing, then business success is within your reach!
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Dermatology Marketing
Healthcare Marketing asked:
If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology.
We have seen so many good dermatologists go down the same road to ruins… it is called “Playing the Commodity Game” and it is a good way to harm your business, your reputation, and your referrals.
How often do we see coupons offering a special lower price on common services, such as Botox? It seems every dermatologist and Medi-Spa is in a race to see who can lower their prices faster!
But here are some basic principals that should guide you, should you want to play this game;
* Price shoppers are not loyal. They will go to your competitor when their prices are better than yours.
* You need to give your patients and potential patients a reason to choose you, other than price. Are you the best in your area? Do you have some special training or expertise? Do you have a new piece of equipment that is the latest and greatest? Even if your competitors may have the same qualifications and services, if they are not promoting them, then the field is open for you to claim those “points of distinction.”
There are many ways to determine how best to position your practice so that patients have a clear and compelling reason to choose you. However, use caution if you use price as your main method to attract patients… it is a recipe for long-term failure.
If you would like more information on our marketing strategies and proven methods of success for dermatologists, plastic surgeons, medi-spas, or any medical and healthcare specialty, please feel free to contact us. It never costs a cent to talk to us, and the advice is priceless.
Please visit our website at: www.healthcaremarketingpartners.com
